Launch of MultiGuard Critical Illness Protection Plan

We are glad to announce the launch of one of our 2020 flagship products MultiGuard Critical Illness Protection Plan today on 17 February. This critical illness product is a “Medical + Critical Illness” two-in-one protection plan which is the first in the market - offering all-round protections against 171 critical illnesses at an affordable cost and at the same time covering medical expenses of the top health killers. 

 Product features

• 171 critical illnesses and 19 benign tumours are well covered
• Coverage for cancer, stroke and heart attack up to 400% of the sum assured
• Reimbursement for medical expenses on cancer, stroke and heart attack for the first 20 policy years
• Protection reset benefit allows customers to restore their coverage reduced by prior claims
• Professional and attentive Prestige Global Medical Assistance Services and US Oncology Second Opinion Services

Client offer

From now until 30 June 2020, customers who successfully apply for the plan can enjoy the below MultiGuard double up offer:

1. Offer one: Novel Coronavirus special benefit up to HKD200,000
2. Offer two: first year premium discount offer up to 16%

 For more details, please click here.

 Advertising campaign

To promote the new flagship product, Tahoe Life has launched a new wave of advertising campaign with the theme “精彩人生　圓您所想”. The campaign is kicked off on online platforms in mid-February which will then be followed by outdoor media such as tram, buses and bus shelters starting in March. We have also produced a micro-film and a campaign webpage to support the product launch which can be accessed here. The micro-film tells a very inspiring story about pursuing dreams while stepping out of our comfort zone, and to live a brilliant life with Tahoe Life as your trusted partner.