Tahoe Life endeavours to put our core value into action by offering exquisite high-quality life insurance products that meet customers’ wealth management and protection needs in different stages of life. With the introduction of our savings, protection and critical illness insurance products, Tahoe Life launches an advertising campaign in the first quarter of 2018 covering different areas in Hong Kong. The company aims to showcase Tahoe Life’s new insurance products and customer offer to our audience so that they can have a deeper understanding of the distinctive features and coverage of our products through this campaign, apart from building brand awareness.
Cross Harbour Tunnel
The advertisements dominate both Hong Kong Island and Kowloon entrances, showcasing the comprehensive product range of Tahoe Life in a remarkable way.
MTR Causeway Bay station
The giant product advertisement occupy everywhere in the platform and foyer to Kennedy Town and the walkway towards Times Square, giving all passengers a WOW impression.
MTR (including Hong Kong, Kwun Tong, Tsuen Wan, East Rail, West Rail and Ma On Shan lines)
Product advertisements penetrate into different MTR stations and inside the trains, helping audience to understand our product features and customer offer.
Train station near Wheelock House in Central
The pedestrians could view the tram shelter advertisements while they are either waiting for the tram or travelling on the vehicle.
Gloucester Road, Wan Chai
The Tahoe Life eye-catching billboard is located at the prime area of Wan Chai.
Tsim Sha Tsui Star Ferry Pier
The billboard is located in one of the busiest areas of Tsim Sha Tsui next to Star Ferry Pier, offering one more opportunity for people to know the Tahoe Life products.
Hong Kong International Airport
The billboards are located at the luggage collection area that reinforces well with Tahoe Life’s mission of “facing the world”.
MTR Lo Wu station
The billboard is situated at the border area between Hong Kong and Mainland China. That allows more exposure of the Tahoe Life brand to the Mainland audience.
