The year 2020 marks the 30th anniversary of Tahoe Life and we have designed a logo to promote our profound history and strong foundation.
Adhering to Tahoe Group’s commitment to social responsibility, Tahoe Life has been striving to craft quality insurance and serving customers with ingenuity.
This Tahoe Life 30th anniversary logo carries the following meaning:
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The upward-leaping golden dragon |
Dragons represent lucky, honourable and courageous in the Chinese culture. The new logo symbolises a very bright and prosperous future for Tahoe Life, and everyone here will be strong and powerful. |
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The “O” |
The “O” of Tahoe together with the dragon formed the number “30”, and the red “O” also echoes the theme of our “Realise your dreams for a brilliant life” advertising campaign. |
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“Ingenious as ever” (匠心如初) |
This tells that everyone at Tahoe Life continues to be devoted to achieving our mission of ingenuity, and is committed to developing high-end insurance products that are customer centric and well-recognised by the insurance industry. At the same time, we strive to provide tailor-made services and to craft a brilliant future for our valued customers.
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We will arrange a series of activities to celebrate the special year with our employees, customers, business partners and the public together, please stay tuned for our next wave of 30th Anniversary celebrations.
