Tahoe Life X Leo Ku: A Day of Aspiration, bringing the brand philosophy to society through music

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Tahoe Life X Leo Ku: A Day of Aspiration, bringing the brand philosophy to society through music

After the branding advertising campaign and the launch of micro-film written, directed and acted by renowned celebrity, Leo Ku Kui-Kei, Tahoe Life organised a busking event in Causeway Bay with Leo on 28 January 2018. The event received an overwhelming response with over 1,000 audience. Leo played music with 12 professional musicians and local buskers, including a 5-year-old child who is a talented drum player.

Leo showed his support to the musicians through his passion in music. He performed the theme song of Tahoe Life’s micro-film ‘初心’ to encourage everyone bringing aspiration into action. Under the enthusiastic applause and cheering from fans, Leo and the band had an encore and pushed the atmosphere to the highest. 

Event live broadcast was also made through Facebook, which generated more than 10,000 online views and a great number of shares.

View the event highlights at below video.

Tahoe Life X Leo Ku Busking Event