Mega advertising campaign by Tahoe Life

By adopting ‘Craft Your Future’ as the brand tagline, we are devoted to applying this motto in every aspect of the enterprise. The spirit of this motto also applies to our mega advertising campaign.

Pre-buzz stage: Creative lines to arouse us to re-think our life

The lines like “How do you achieve your dream?”, “How could you grab the chance?” aroused the audience to re-think about our life, our passion and our future, which echoed with our corporate tagline “Craft Your Future”. They were carried for a long period of time by taxies, buses, MTR trains and platform nearby Causeway Bay Station.

Grand Launch: From re-thinking our life to micro-film

Riding on the pre-buzz advertising campaign, our Tahoe Life branding campaign continued in full speed in grand launch stage, with mega outdoor billboards launched in Hong Kong International Airport, Cross-Harbour Tunnel, East Harbour Crossing, Hong Kong Station and with the same message carried by buses and so on. Besides arousing the audience to re-think our life, we had our brand ambassador Mr. Leo Ku on billboards to advertise the Tahoe Life micro-film, which was directed, scripted and acted by him, to share Tahoe Life's vision and mission.

Tahoe Life Micro-film

A Tahoe life-themed story directed, written and acted by our brand ambassador Mr. Leo Ku was about a garage worker who wanted to chase his dream as a robot expert.

In the journey of chasing his dream, he re-thought his life and passion, and tried hard to achieve his goal. This meaningful story echoed our corporate tagline “Craft Your Future” by arousing the audience to think of their dreams and bringing their own brilliant future.

The micro-film was well received by the audience of TVB, Viu TV, Now TV and Cable TV and the fans from social media platforms as well.All of these add together have created a BIG SUCCESS for our micro-film, with almost 1 million views since its launch!!

The theme song of our micro-film “初心” was launched officially afterwards on various music platforms and has also became a big hit in just a few days.