Corporate Update | Tahoe Life

Corporate Update

Find out the latest news and update.

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Tahoe Life won the “Excellent Brand of Savings Insurance Products and Services” award of Hong Kong Leaders’ Choice 2019

Mon Feb 18 08:00:00 CST 2019 | Corporate update

We are very honoured that Tahoe Life won the “Excellent Brand of Savings Insurance Products and Services” award of Hong Kong Leaders’ Choice 2019 with our flagship savings product – Splendid Harvest Income Plan. The award is organised by Metro Finance and the presentation ceremony was held on 18 February at JW Marriott Hotel. Our CEO, Ms. Paula Choi, received the award on behalf of Tahoe Life. Tahoe Life launched Splendid Harvest Income Plan last year to cater the needs of customers pursuing stable return on investment. The features of guaranteed income, compound interest for long-term capital appreciation and flexibility of capital transfer prompted the market since its launch. The plan’s three selling points “full guarantee, monthly income and inheritance” are also highly recognised. Being devoted to product development, Tahoe Life is very proud of the accolade recognised by professional judges and will continue our dedication to developing market-leading new products.

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Tahoe Life won the bronze award of Best Bus Body Campaign at Maze Awards 2018

Fri Jan 25 08:00:00 CST 2019 | Corporate update

We are very honoured to have won bronze award of Best Bus Body Campaign at Maze Awards 2018 for our rebranding advertising campaign in Q4 2017. Our Chief Marketing Officer, Ms. Jenny Chau, represented Tahoe Life to receive the award on 25 January 2019. The objective of the Tahoe Life mega rebranding advertising campaign was to arouse the audience to re-think the aspiration of their life. Echoing with our corporate tagline “Craft Your Future”, we worked with our brand ambassador Mr. Leo Ku on the visuals of this campaign, which was launched in Hong Kong through different online and offline media including bus body. The campaign was well received by our customers and the general public. According to the market research conducted by Nielsen, over 70% of respondents liked our rebranding advertising campaign. The Maze Awards, organised by JCDecaux Cityscape, are to recognise and award the most innovative, outstanding and stunning outdoor campaigns. The awards are open for all advertising professionals from advertisers, media, creative agencies and the public to vote.

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Tahoe Life won 3 awards at BENCHMARK Wealth Management Awards 2018

Mon Dec 10 08:00:00 CST 2018 | Corporate update

Tahoe Life’s achievements are being acknowledged once again by highly acclaimed industry awards! BENCHMARK Wealth Management Awards is one of the most prestigious industry accolades. The awards recognise financial institutions for best practices in product propositions, brand strength, client journey and experience, digital capability, etc. The gala ceremony for 2018 was held at Island Shangri-La, Hong Kong on 10 December 2018. Tahoe Life has proudly been honoured with the following awards: Outstanding Campaign Award Savings Product - Outstanding Achiever (Supreme Saver Protection Plan) High Net Worth Client Servicing - Outstanding Achiever The accolades affirm that Tahoe Life is developing on the right track and delivering on its commitment – to offer high-end and exquisite products and to serve our customers for life. “Tahoe Life is a new brand to the insurance market although we have nearly 30 years of solid foundation,” said Ms. Paula Choi, our Chief Executive Officer. “I am very proud of all the achievements that Tahoe Life has made in the past year.”

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Tahoe Life's CEO, Ms. Paula Choi, was awarded the “Ten Outstanding Chinese Women Entrepreneurs 2018”

Sun Dec 09 08:00:00 CST 2018 | Corporate update

We are so proud that our CEO, Ms. Paula Choi, was awarded the “Ten Outstanding Chinese Women Entrepreneurs 2018” for her contribution to the Hong Kong insurance business over the years and was invited to attend “Chinese Outstanding Women Summit 2018 cum 14th Exchange Forum of Outstanding Women Entrepreneurs of Cross-Strait, Hong Kong and Macau”. The event was held at Regent Hotel, Beijing on 9 December to celebrate the 40th anniversary of the reform and opening up of the Country as well as the recognition of the remarkable contribution made by Chinese women in the realm of economic development. There were more than 300 outstanding women coming from the Mainland, Hong Kong, Macau and Taiwan attending the award presentation, which received various media coverage including CCTV. Ms. Paula Choi shared her reflections on receiving the award during the interview and hoped that Tahoe Life would continue to serve in Hong Kong, and even bring its sincere service and comprehensive protection to the Mainlanders. The award recognises Ms. Paula Choi’s outstanding leadership and dedication to excellence. It also evidences Tahoe Life’s development and Group’s commitment and generosity to charitable contribution. We are expecting more awards to be announced soon. Please stay tuned. CEO, Ms. Paula Choi, was awarded the “Ten Outstanding Chinese Women Entrepreneurs 2018”

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Award Presentation of the “Greater Bay Area Outstanding Women Entrepreneur Awards 2018”

Wed Dec 05 08:00:00 CST 2018 | Corporate update

The award presentation of the “Greater Bay Area Outstanding Women Entrepreneur Awards 2018”, with Tahoe Life as the major sponsor, was held successfully at InterContinental Hong Kong last night. Ms Paula Choi, CEO of Tahoe Life, was honoured to be one of the panel judges, who selected more than 30 female entrepreneurs. One of the awardees, Ms Pansy Ho, a female entrepreneur definitely listed in a hall of fame, was recognised for her outstanding business achievement and contribution to the development of the Greater Bay Area and Hong Kong. Various government officials and industry experts were invited as guests in the award presentation, including Ms Teresa Cheng, GBS, SC, JP, the Secretary of Justice, HKSAR; Mr Andrew Leung Kwan-yuen, GBS, MBE, JP, President of the Legislative Council of Hong Kong; Professor KC Chan, GBS, JP, the former Secretary for Financial Services and the Treasury, Adjunct Professor and Senior Advisor to the Dean of HKUST Business School, who explored together the business opportunities of different industries in the Greater Bay Area and the economic development of the cities there. Once again, congratulations to the women entrepreneur awardees! It is hoped that this award will encourage more young women to exploit the spirit of a female entrepreneur, explore boldly and excel their own talent, as well as promoting the growth of the economy and community of the Greater Bay Area.