Our Brand | Tahoe Life Insurance Company Limited

Our Brand

Find out our branding personality

Our Brand

By adopting 'Craft Your Future' as the brand tagline, we are devoted to applying this motto in every aspect of the enterprise with the aim of crafting a brilliant future for our customers, employees, distribution partners and the public.

 

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By adopting 'Craft Your Future' as the brand tagline, we are devoted to applying this motto in every aspect of the enterprise with the aim of crafting a brilliant future for our customers, employees, distribution partners and the public.

Design

Tahoe Life shares the Group’s logo concept. The design of which embodies the mission of the Group that elaborates our brand personality.

 

Colour

The Chinese red manifests the passionate and energetic characters of the brand.

 

Image

The jade seal represents the strength and capability of the brand while the Chinese character ‘禾’ conveys the Group’s belief of ‘bringing widespread benefits to all people’.

New Branding Advertising

Hong Kong International Airport

Hong Kong International Airport

Hong Kong International Airport

Hong Kong International Airport

Hong Kong International Airport

Eastern Harbour Crossing

Eastern Harbour Crossing

Eastern Harbour Crossing

Eastern Harbour Crossing

Eastern Harbour Crossing

Cross-Harbour Tunnel

Cross-Harbour Tunnel

Cross-Harbour Tunnel

Cross-Harbour Tunnel

Cross-Harbour Tunnel

MTR Hong Kong Station

MTR Hong Kong Station

MTR Hong Kong Station

MTR Hong Kong Station

MTR Hong Kong Station

MTR Hong Kong Station

MTR Hong Kong Station