We are very honoured to have won bronze award of Best Bus Body Campaign at Maze Awards 2018 for our rebranding advertising campaign in Q4 2017. Our Chief Marketing Officer, Ms. Jenny Chau, represented Tahoe Life to receive the award on 25 January 2019.
The objective of the Tahoe Life mega rebranding advertising campaign was to arouse the audience to re-think the aspiration of their life. Echoing with our corporate tagline “Craft Your Future”, we worked with our brand ambassador Mr. Leo Ku on the visuals of this campaign, which was launched in Hong Kong through different online and offline media including bus body. The campaign was well received by our customers and the general public. According to the market research conducted by Nielsen, over 70% of respondents liked our rebranding advertising campaign.
The Maze Awards, organised by JCDecaux Cityscape, are to recognise and award the most innovative, outstanding and stunning outdoor campaigns. The awards are open for all advertising professionals from advertisers, media, creative agencies and the public to vote.
