Tahoe Life’s marketing campaign once again got recognised by insurance and marketing industry leaders!
We have won the silver award of “Best Media Campaign-Out-Of-Home” at “The Spark Awards for Media Excellence 2018” organised by Marketing Magazine for our Christmas and New Year countdown carnivals in 2017. The award presentation ceremony proudly took place on 10 August 2018 at Hotel ICON. Jenny Chau, Tahoe Life’s Chief Marketing Officer, led her team and received the award.
Aiming to build the Tahoe Life brand and to engage with the public, we organised countdown carnivals on Nathan Road, Tsim Sha Tsui on the Christmas and New Year’s eves in December 2017. Professional dancers in inflatable Santa Claus and clown costumes drew a big crowd with their dance performance on the street. Artificial snow shows at regular time intervals created the white festive atmosphere and attracted a lot of audience. Moreover, thousands of limited edition Tahoe Life free gifts were given to the pedestrians while we sent our best wishes to them. Everyone enjoyed the fun nights and welcomed the Christmas and New Year with Tahoe Life together!
The Spark Awards for Media Excellence aims to recognise the excellence in media use for marketing campaign, where the winning brands were elected by votes of 12 judges who are the marketing experts across different industries.
To know more about the events, please watch the following videos:
