Tahoe Life won 2 awards in the MARKies 2018

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Tahoe Life won 2 awards in the MARKies 2018

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Since its launch of new brand last November, Tahoe Life has made use of outdoor advertising and integrated marketing strategies to deliver effectively the brand message, “Craft Your Future” , as well as raising its brand awareness. What’s more, on 19 April 2018, it was awarded the "Best Use of Integrated Media - Bronze Award" and the "Best Use of Out-of-home - Bronze Award" in the MARKies Awards 2018 in recognition of its successful launch of the new brand in Hong Kong.

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“Craft Your Future” reveals the dedication of Tahoe Life to offer comprehensive insurance products and services to customers, who are also encouraged to be faithful to their first aspiration to achieve the goal of crafting their future. With an aim of precise delivery of the brand message, marketing strategies focus first on MTR, buses and taxis, allowing the slogans titled life direction to wander around the bustling city centre to awake people’s first aspiration and be prepared for the official brand launch.

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Mr Leo Ku Kui-kei, a popular local singer, is appointed as the brand endorser. The microfilm, which is written, directed and performed by Leo, is the theme of the promotional campaign that manifests the corporate vision behind the brand message “’Craft Your Future”. Brand ads of the same series have been occupying in high profile all hot spots in Hong Kong, including MTR stations of Hong Kong and Admiralty, Cross-Harbour Tunnel, Eastern Harbour Crossing, making an overwhelming promotional impact. Furthermore, digital social media network and busking and countdown activities have been mingled well to enhance interactive communication with target customers and raise successfully the brand awareness.